Portfolios
Shoponest
Project Requirement
Prepare a business idea using the Euromonitor report and develop a marketing plan to make the business idea become true.
Knowledge acquired
Week 1
Brainstorm potential business ideas based on the Euromonitor global trends report.
Research Google Trends to show the potential demand for the service.
Utilized Google Public Data to confirm the geography and market based on 3 important metrics: Internet Penetration, Smartphone Penetration, GDP PPP.
Week 2
Segmentation: Estimate your market size using Facebook Ad (Audience), Twitter, TikTok, Ubersuggest and Wordtracker.
Targeting: Develop target audience personas with demographic information, goals, frustrations, and motivations.
Positioning: Devise Online Value Proposition statement for the business idea.
Propose 2 influencers for each personas based on Number of followers and Engagement Rate (ER) by Channel Crawler, Heepsy and Hype Editor.
Week 3
Use Godaddy to find optimized domain with most suitable budget.
Research Wordtracker to find keywords with highest volume and most relevant to optimze meta tag, keywords and meta description.
Use Google Ads to monitor and find the most effecient keywords in terms of PPC, CPC, and optimal ROI.
Content Marketing Strategy: Analyze Blog performance with Wix Analytics and develop strategy based on heatmap.
Use Tweet Sentiment Visualization App along with Social Searcher to verify the target audience and adjust accordingly.
Use Twitter to understand target audience personas and their daily habits to understand their habits and suggest suitable changes for 3 target audience listed above.
