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Company Background
T2 offers specialty tea in creative flavor combination, in colorful packaging and stores that celebrates the beauty of diversity from ingredients to culture. T2’s products have several features including Sophisticated, luxurious, creamy, decadent, international flavors. What’s more, T2 positions their brand by celebrating the beauty of diversity of ingredients, people, places and, through offering a modern twist on an ancient ritual, unite the world over a cup of tea. Their unique selling points (USP) are Experience, Innovation, Packaging and Cultural.
Executive Summary
Target audience has a concern that the other person still believes the relationship is casual and does not know how significant they are. The big idea is called “The fusion of life”, celebrating special yet non-blood-related relationships Asians have, just like the different flavor levels of tea. The message to convey is a Thoughtful gift to build genuine relationships, positioning T2 gift sets as thoughtful gifts to strengthen casual relationships of Asians.
