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rural mom protects family
Our team members from Vietnam have 7 days to do research and prepare a marketing plan with a details implementation phase for OMO. Our target customers are rural moms who are highly concerned about children's health. We proposed the idea of Hygiene detergent products in the situation of Covid-19 as a 'weapon' for momy to protect their family.

Customer insight
Objectives
Phase 1
Content Guideline
Key hook
OMO Challenge
Big Idea
Brand Role
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